12.10.2018 | Ausgabe 10/2018

A Good MAM Strategy Makes Your (Production) Life Easier

MICHAEL GROTTICELLI is an experienced editor and regular contributor to FKT’s Tech Across America column. / Image: M.Grotticelli

MICHAEL GROTTICELLI is an experienced editor and regular contributor to FKT’s Tech Across America column. / Image: M.Grotticelli

Current advancements in media asset management  (MAM) are focused on repurposing archives and making the most efficient use of the assets stored on a centralized repository, either locally or in the cloud. Both provide easy and secure access to media files and both can be combined to develop a hybrid solution that works for production teams locally and across the world.

However, success lies not with fancy networked servers or specialized software—though that certainly helps—but in metadata and how it is used. Properly indexed, footage can be found, navigated through and reused more easily. It is still the same content, but it is far more valuable. The importance of metadata is even more significant now that video consumption is more and more interactive and takes place simultaneously on TV, various social networks, online services and mobile applications.

Yet, creating proper metadata is not that easy. It requires a lot of manpower, and really expensive. Once a good metadata strategy is in place, then the ke y is to develop house rules or best practice “profiles” that are consistent across all audio, video and data assets. This allows the user to search and find assets quickly and reliably. Without such rules, production can be adversely affected and then productivity suffers.

The most successful media repurposing strategies clearly define a variety of retirement, repurposing and retention profiles using combinations of Scheduling Rules and Scheduled Actions. Here’s a list of several different media repurposing policies that have been successfully deployed and have allowed unique, collaborative workflows; where assets are available to all authorized team members with the click of a mouse (or a spoken word).

• Search and Indexing Policies - Keep your streaming media discoverable, while adhering to IT and Legal compliance requirements. Use flexible metadata capabilities to tailor governance policies dictating who can search for your media, and how your media is to be available across systems and CDNs, inside and outside the firewall.

• Media “Pruning” Policies – Combined with media transcoding, which generates cross-device and crossscreen renditions (“flavors”) of your media, schedule selective deletion of flavors and/or generation of smaller ones, to optimize storage, while still ke eping your media online and available to a more limited audience. Pre-determined scheduling rules can be established to trigger actions based on key phrases like “media older than X” and “media not viewed since X.

• Media “Time Capsule” Policies – Retire stale content non-destructively. Send off media and metadata to cheaper offline storage or a long-term archive, keeping only a metadata signature. Many systems on the market allow on-demand revival by re-ingesting and gluing the media back to the central storage repository. Interoperability with third-party compliance or archiving systems can be supported via in-transfer transformations of media and metadata. This allows the user to meet proprietary formats and government standards. Often triggered by Scheduling Rules such as “media older than X” and “media not viewed since X”.

• Global Purge Policies – Retire stale content destructively.  chedule deletion of all video files, thumbnails, metadata and related assets of a streaming media object. This can be made to support a grace period by sending email alerts to media owners ahead of deletion. Often triggered by scheduling rules such as “media older than X” and “media not viewed since X”, combined with  custom taxonomy   such as “Content Type is Y.”  Retention Policies – Maintain compliance with legal requirements by setting blocking rules such as “Marked for Legal Hold,” which ensures retention of media despite it reaching its planned expiration.

• Scheduled Metadata Transformations – Save on streaming costs while keeping your assets online, by scheduling alterations to entitlement rules. This allows the user to either effectively hide assets from all users but your media repository admins, or, allows mostly media customers to perform “stock rotation” by reintroducing older content to new users.

• Combined Policies – All the above can be combined and chained. For example, users can “prune” retiring assets by generating a small footprint flavor, send only this flavor to a “time capsule” and “global purge” all streaming media object’s remaining assets. Artificial intelligence-powered algorithms that support speech-to-text search and other ways of searching large databases for specific content can now significantl y improve the implementation and use of many of these activities. AI is also helping to increase productivity by performing visual searches of recurring themes (people, places and things). A good asset management strategy takes careful planning and input (feedback) from all of the various departments and individuals involved in content creation and delivery. When everyone’s on board, the team works as one string entity and assets lying dormant for years can be became retrospective programs that generate new revenue. If not, finding that important clip form 1987 might be the hardest thing you do all day, or week, or month...

Image: Harmonic

M6 Group Transitions to an All-IP Workflow
M6 GROUP, operator of multiple TV channels in France, will upgrade its ingest, playout and storage infrastructure to a media-over-IP solution from Harmonic. Offering support for the SMPTE ST 2110 suite of standards for professional media delivery over IP networks and SMPTE 2022-7 for seamless protection switching, Harmonic‘s playout and storage solutions will streamline the broadcaster‘s transition to all-IP video delivery.

M6 Group chose Harmonic‘s Spectrum X media servers and MediaGrid shared storage system based on their rock-solid reliability and workflow simplicity. They will use the Spectrum X media servers for content ingest, live switching with graphics, DVE, 24x7 playout and manual review, with manual control supported through Broadteam‘s Omnium video controller. Harmonic‘ s MediaGrid shared storage system will support M6 Group‘s real-time editing and playout operations.

Image: Dazn

Dazn Opens Development Centre in Amsterdam
SPORT STREAMING service Dazn will be opening a brandnew office in Amsterdam. According to the company, the new office is expected to create jobs for 300 people by 2022 with roles including software engineers, development managers, and scrum masters.

The new development centre will play a crucial role in the global roll-out of Dazn as the home to the R&D and Innovation, Acquisitions and Retention, and Third Party Integration teams. Headquartered in London, and part of Perform Group, the company will join a growing cluster of tech companies already based in the city such as Netflix, Uber, Amazon, Viacom and Booking.com.

Dazn is a global live and on demand sport streaming service that allows fans to watch their sport, their way. Dazn is already available for sports fans in Germany, Austria, Switzerland, Japan, Canada, Italy and the U.S. The investment in a new development centre will enable the company to deliver its plans to be live in 20 markets by 2022.

The company was formed in 2016 and has a global workforc  of over 1200, as per the company’s own statement. In the past year alone, Dazn stated to have made 750 new hires in the UK.



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