IMF Essentials: The ABCs of Next-Generation Content Distribution
Development of the Interoperable Master Format (IMF) began a decade ago, to address the challenges of worldwide content distribution. Although movies and television shows traditionally had been created only for regional or national distribution, content producers found that it was necessary to create each piece of content in numerous versions, to leverage the rise of global distribution opportunities.
In addition to adapting audio language, subtitles, and technical parameters such as resolution, frame rate, and aspect ratio, studios altered content itself to address the standards, regulations, and tastes – even swapping out featured foods according to various culinary preferences of target markets! This complex approach to global distribution and content exchange was particularly problematic for large studios, which would create and distribute content in upwards of 1,000 different versions.