This installation continues the global technical relationship between the two companies that began in 2008 at QVC’s UK broadcast centre and has since grown to every QVC location in the world.
QVC is known for providing consumers with thousands of beauty, fashion, jewelry and home products. Its programming is distributed to approximately 350 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. QVC is among the leading video and e-commerce retailers in all the markets in which it operates and continues to invest in its broadcast and digital platform experience.
Today, Shotoku has supplied robotic camera systems to all QVC’s international broadcast facilities and most recently upgraded its systems at the company’s US-based broadcast facility in West Chester, PA. In total, well over 70 robotic camera channels are now in operation at QVC studios throughout the world. Every minute of every day, the systems are relied upon to work in the extremely demanding environment of QVC’s fast-paced and highly dynamic TV studio production.
Over the years, QVC has standardized on the manufacturer's TG-19 heavy duty Pan and Tilt head providing exceptional flexibility for use robotically or, at the press of a button, in manual mode. The TG-19 supports payloads ranging from small ENG cameras and lenses to full-sized 66x studio lenses. The heads are installed on a combination of existing QVC manual pedestals or new Shotoku TP-80 or TP-200 manual pedestals. Most of the camera systems in use across the world are also using the Ti-12 height drive system supporting remote control of the camera height, while allowing full manual use when necessary. The TR-T and TR-XT control systems used on all sites provide the operators with fingertip control of all the cameras and the confidence to adjust the camera position at any time, live on air, day after day.
All QVC studio operations are high energy and broadcast live, so reliability and resilience is always an absolute must.