Al-Jumaili previously held management positions at Deluxe and most recently at BTI Studios. At ZOO Digital he will lead on the preparation of premium TV and movie content for online platforms such as iTunes, Netflix, Amazon and Google Play.

Traditionally, the major online retailers have focused on the US, however, the market is changing due to rapid growth in TV and movie sales in Europe and Asia. The company's investment in European and international business development reflects this new focus and the potential for leading global content owners to distribute content across wider markets.