The current Regal Cinemas L.A. Live, owned by AEG, will transform into a creative hub for all of Barco’s cinema technology. The deal also marks the first and only naming rights partnership for an entire movie theater complex.
AEG is one of the world’s largest sports and entertainment presenters, while Regal operates one of the largest and most geographically diverse theatre circuit in the United States. The new alliance with Barco is a multi-year, strategic partnership to create Regal L.A. Live: A Barco Innovation Center.
The new center exemplifies Barco’s vision for modern movie complexes to offer premium, differentiated cinema experiences with cost-efficient and streamlined operations. The theater will be an all-around immersive experience from start to finish, featuring the four key Cinema Barco premium movie-watching technologies: Lobby Experience, Laser, Escape and Immersive Sound.