This collaboration represents an ambitious action to provide broadcast-quality video origination and distribution capabilities in the public cloud. Media companies from around the world can now have instant access to playout, encoding and dynamic ad insertion technology from a centralized and virtualized workflow environment made available through the Microsoft Azure Marketplace.
The following solutions are Microsoft Azure certified and available through the Azure Marketplace: Versio; SelenioFlex Live and xG Ad Insertion for Multiscreen. The certified solutions have passed testing and compatibility requirements to operate in Azure.
The solutions are the latest in an ongoing collaboration between Imagine Communications and Microsoft to bring end-to-end processing and distribution capabilities to Azure by offering Imagine Communications’ software-based ad management, playout and networking and distribution products as Azure Certified solutions.
By moving operations to a cloud environment, media companies can realize an array of cost, service and performance advantages such as no upfront hardware investments, virtualization of operations and others.
The solutions will be demonstrated at the Imagine Communications booth (N2502). Microsoft executives will also participate in knowledge-sharing sessions hosted by Imagine Communications at the annual tradeshow and exhibition.