NAB 2016: End-to-End Video Capabilities to the Cloud

Imagine Communications to introduce Microsoft Azure Cloud Solutions 

The company's playout, live encoding ad insertion solutions are available on the Microsoft Azure cloud platform. In addition to providing opportunities for broadcasters, video service providers and other media companies, this suite of solutions offers the possibility to improve the speed, efficiency and flexibility of media workflow operations by enabling secure, scalable and on-demand access via the cloud platform. 

Source: Imagine Communications

This collaboration represents an ambitious action to provide broadcast-quality video origination and distribution capabilities in the public cloud. Media companies from around the world can now have instant access to playout, encoding and dynamic ad insertion technology from a centralized and virtualized workflow environment made available through the Microsoft Azure Marketplace.

The following solutions are Microsoft Azure certified and available through the Azure Marketplace: Versio; SelenioFlex Live and xG Ad Insertion for Multiscreen. The certified solutions have passed testing and compatibility requirements to operate in Azure.

The solutions are the latest in an ongoing collaboration between Imagine Communications and Microsoft to bring end-to-end processing and distribution capabilities to Azure by offering Imagine Communications’ software-based ad management, playout and networking and distribution products as Azure Certified solutions.

By moving operations to a cloud environment, media companies can realize an array of cost, service and performance advantages such as no upfront hardware investments, virtualization of operations and others. 

The solutions will be demonstrated at the Imagine Communications booth (N2502). Microsoft executives will also participate in knowledge-sharing sessions hosted by Imagine Communications at the annual tradeshow and exhibition.