Said Bacho is Chief Business Development and Marketing Officer

Experienced executive is now working with SAM

Said Bacho has joined SAM as Chief Business Development and Marketing Officer.

Said Bacho (Source: SAM)

A well-connected and respected broadcast media industry executive, Said’s career has been focused on strengthening business in developed and emerging markets in EMEA, as well as delivering sustained profitable growth and developing new accounts and channel partners across live production, production, editing and finishing, playout and delivery, infrastructure and image processing environments.

Having previously worked with Grass Valley and Harris Broadcast (now Imagine Communications and GatesAir), Said has knowledge of more than 30 countries across Eurasia, North Africa, the Gulf, CIS and Indian subcontinent.

Prior to Harris, Said managed Pinnacle Systems / Avid business in MENA from 2000 to 2005, and worked at TekVideo and Future Television in sales and technical management roles respectively from 1993 to 2000.

Said completed the Executive Education Program at the Darden School of Business, University of Virginia, US and holds a Bachelor of Electrical Engineering (BEE) from the American University of Beirut.