Entitled “Transformation in the Digital Era: Leadership, strategy and creativity in media and entertainment”, the conference will see more than 300 Executives sharing insights on key issues at the heart of the entertainment, media and technology sector as the conference organizers revealed.
Organised into seven thematic streams across five days, the conference has been streamlined to make discovery, navigation and access to the wealth of industry expertise as easy and intuitive as possible.
For 2016 IBC introduced new streams: Platform Futures examines platforms, content aggregation and distribution strategies, whereas Audiences and Advertising explores how broadcasters and TV platforms can reach, engage and monetise their viewers.
Revamped content strands include Content and Production, covering innovative content strategies and production techniques, and Business Transformation, which brings together the latest operational developments and technology.
Returning in 2016 are: Advances in Technology with technical experts presenting details of the industry’s latest innovations and inventions; IBC Big Screen Experience which examines the hottest topics, themes, and insights surrounding the art, science, and business of cinema; Rising Stars, the educational program for industry starters.