IABM Appoints Fernando Lopez Cisneros as Director of Europe

Position reinforces presence in Europe

IABM announced the appointment of Fernando Lopez Cisneros as Director, Europe.

This newly created position shall strengthen IABM’s presence and activity in the changing media technology market, and is just the latest move in IABM’s drive to serve vendors in the market. Over the last year, the IABM has also established regional representation in APAC, North America and MENA.

According to the organization, Lopez’s brief covers delivery of the full range of IABM member services and support to vendors in Europe. Lopez will focus on the recruitment of European members to IABM, creating a coordinated and effective voice in regional matters and on the international stage. To achieve this ambition, Lopez will drive the establishment of an IABM European Council, planned for early 2017.  

Lopez has 35 years’ experience in the broadcast industry in Europe, Japan and South America. He entered the industry in 1972 supporting early 1” VTRs in Brazilian TV stations, and moved to Tokyo in 1981 to work with Hitachi on the development of their PAL 1” VTR. In 1984, Lopez moved to Robert Bosch/BTS in Germany to work on camera and production switcher development and deployment. A move into sales followed, first with Hitachi in Germany and then Phillips in the UK and Germany. In 2001, Lopez joined Grass Valley as Director of Marketing and Business Development until he took up his most recent position in 2013 promoting the EVS DYVI switcher. Based in Sulzbach, Germany, Lopez is fluent in Spanish, Portuguese, English and German and has working knowledge of French, Catalan, Japanese and Italian.  







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