The Integration of End-Users

IABM International Business Conference

IABM announced the outline program for its Annual International Business Conference and Awards event, which takes place on 1-2 December 2016 at the Radisson Blu Edwardian Hotel, Heathrow, London.

This year’s conference includes several innovations, key among which is the integration of end-users. The conference, running under the banner ‘Transformation and Collaboration’, reflects the tipping point the broadcast and media industry is at right now as new technologies, changing viewer habits and new delivery mechanisms have come together to fundamentally redefine the entire media ecosystem across supply, production and delivery. The conference aims to equip delegates with the knowledge, business tools and relationships to keep ahead of the market and succeed.

IABM’s recently announced partnership with the AIB is bringing end-users into the heart of the conference alongside broadcast and media technology suppliers, enabling the latter to better understand the business imperatives and technology needs of their customers.

The conference opens on the morning of Thursday 1st December with two concurrent masterclasses – a new development for this year. The first is an AIB Technology Masterclass and the second covers sales and marketing in the digital age. More details of these masterclasses will be released over the coming weeks.

The afternoon of 1st December, and morning of the 2nd December, are given over to plenary sessions which look at key aspects of how to succeed as the ground continues to shift under the industry’s feet as disruption continues to fundamentally change the industry. End-user requirements are at the heart of this, and conference sessions will include presentations from luminaries such as Corey Bridges of LifeMap Solutions and Burning Bridges, Martyn Suker, ITV Head of Production Innovation, and Christina Mixon of Mixon Digital, experts in audience engagement on digital platforms.