Partnership Grass Valley and Cisco

Partnership yields media solutions featuring Cisco Nexus 9200 and 9300 kits

The partnership between Grass Valley and Cisco continues with a new bundled product offering featuring Cisco Switches, now available directly through Grass Valley. As part of an integrated commercial off-the-shelf (COTS) IP approach, the Cisco Nexus 9200 and 9300 kits provide the COTS IP network infrastructure, licenses, and support required for all of Grass Valley’s IP-enabled products. so not only do these solutions accelerate and ease installation and setup, they also ensure compatibility with Grass Valley’s IP Broadcast Data Center solutions.

Cisco’s IP fabric for media solution expands—and in some cases, replaces—traditional baseband video routing in live, news and content distribution applications with an IP-based infrastructure. When combined with Grass Valley’s IP-enabled cameras, servers, production switchers and other endpoint gear, it provides a tested solution for reliable audio, video and ancillary data flows over an IP network.

“The time has never been better to transition to IP. The combination of Grass Valley infrastructure with a COTS Cisco network provides a best-in-class solution with the scalability and performance required of a true IP broadcast data center,” said Marco Lopez, president at Grass Valley.

As a Solutions Technology Integrator (STI) partner, Grass Valley has established a strong relationship with Cisco to help guide the ongoing development of IP networking solutions for the broadcast and media markets, including support for all the broadcast industry IP open standards. The initial stage of this agreement allows Grass Valley to integrate COTS IP network switches into its solutions that are specifically designed for creating zero-drop, non-blocking multicast networks for media.

“IP is a landscape where you see different companies have varying areas of expertise. When innovative companies like Cisco and Grass Valley form strategic alliances to combine their knowledge and solutions, everyone benefits,” said Andres Sintes, senior director, business development, Global Sales Scaling, Cisco.

grassvalley.com