Cisco’s IP fabric for media solution expands—and in some cases, replaces—traditional baseband video routing in live, news and content distribution applications with an IP-based infrastructure. When combined with Grass Valley’s IP-enabled cameras, servers, production switchers and other endpoint gear, it provides a tested solution for reliable audio, video and ancillary data flows over an IP network.
“The time has never been better to transition to IP. The combination of Grass Valley infrastructure with a COTS Cisco network provides a best-in-class solution with the scalability and performance required of a true IP broadcast data center,” said Marco Lopez, president at Grass Valley.
As a Solutions Technology Integrator (STI) partner, Grass Valley has established a strong relationship with Cisco to help guide the ongoing development of IP networking solutions for the broadcast and media markets, including support for all the broadcast industry IP open standards. The initial stage of this agreement allows Grass Valley to integrate COTS IP network switches into its solutions that are specifically designed for creating zero-drop, non-blocking multicast networks for media.
“IP is a landscape where you see different companies have varying areas of expertise. When innovative companies like Cisco and Grass Valley form strategic alliances to combine their knowledge and solutions, everyone benefits,” said Andres Sintes, senior director, business development, Global Sales Scaling, Cisco.