Many technology companies are supposed to be embracing the power of video as a tool both to bring their organizations closer together and to bring them closer to their customers. Telestream is, according on their own account, positioned to assist these organizations as they navigate the proliferation of devices and formats through which end-users opt to consume video. In his new role, Drake is supposed to be shaping Telestream’s strategy: he is tasked with identifying, nurturing and growing partnerships in both file-based operations and live streaming marketplaces.
“Few companies can boast the long-term success, financial stability and customer loyalty that we enjoy at Telestream, but we aren’t becoming complacent with that success. Instead, we are building medium- and long-term strategies that will help both Telestream and our customers reach our full growth potential,” commented Castles. According to him, the company has found an experienced business development executive in Chris Drake, who he is pleased to welcome.
Chris Drake brings to Telestream more than 20 years of sales, business development, product and management experience in the high tech, media services and broadcast technology industries. He joins the company from Comcast Technology Solutions where he was Vice President, Business Development. Prior to that, he held various senior business development, marketing and strategic relations roles at thePlatform and RealNetworks.
“Having spent more than 20 years in broadcast and media technology, I am more excited now than ever about the opportunities - and challenges - facing our industry,” said Chris Drake. “As consumers increasingly turn to streaming to access content across a wide range of devices, the video technology industry is evolving from a model where broadcast simply coexists with digital to a model where true convergence is king.”