MoovIT, an expert in broadcast workflows, developed HelmutFX specifically for NDR. “NDR required a platform that would automate many repetitive tasks and in turn support a much faster turnaround on media packages as well as better integration with its Adobe Premiere CC editors,” comments David Merzenich of MoovIT. “We leveraged the Flow API to integrate HelmutFX ESB with EditShare solutions. This allowed us to deeply automate everything from importing clips and adding metadata to triggering projects right within Adobe Premiere Pro CC. NDR journalists never have to leave the Premiere Pro interface. HelmutFX handles the administrative tasks while, behind the scenes, Flow automatically manages transcoding, project setup, file synchronization and even media space creation on the EditShare shared storage platform, giving journalists the benefits of media asset management and shared storage right from their editing application.”
The automated workflow eliminates repetitive manual tasks and with them, mistakes such as copying files to wrong media spaces or using non-standard metadata indexing. The MoovIT developers leveraged the EditShare Flow API to create extensions that control metadata templates, file ingest and manage the AME render server. Howard Twine, director of software strategy, EditShare adds, “At NDR specifically, MoovIT has been able to automate content movement exactly the way NDR wants it from the time it is ingested onto the server until it reaches the NDR archive and back into production. Taking it a step further, MoovIT leveraged the Flow API to custom automate the movement of media to the point that the NDR journalists power up Adobe Premiere and have their projects already created in the right media spaces and tagged accordingly.”
Thanks to a near-identical workflow and advanced automation across studios, employees can move flexibly between sites without having to acclimate or train on a new system setup. Mr. Bruder, head of NDR Foreign Studios production, comments, “We have fulfilled the requirements for a standardised system at our overseas studios, with reliable tools and programs.” He mentioned the result would be to have small units with limited numbers of stuff, still delivering quality reports using the end-to-end-workflow.