IBC awards best in innovation

Call for Entries opened for engaging content and commercial success

The IBC Innovation Awards reflects the very latest in the use of technology, supposed to celebrate collaboration to achieve real world goals. Whereas new products are the focus of other industry awards, the IBC Innovation Awards are won by companies who have drawn on the latest technologies to create proven solutions that find new ways to meet today’s creative, commercial and technical challenges.

Quelle: IBC

The three categories that make up the programme are: content creation, content distribution and content everywhere. The international panel of independent industry figures also have the power to award a Judges’ Prize, which in the past has gone to organisations as diverse as French Canadian online content creator Groupe Média TFO and NASA, who accepted their award live from the International Space Station.

Michael Lumley, Chair of the judging panel, said: “It does not matter where the nomination comes from, nor the size and scale of the project. Winners can be the biggest multi-national broadcasters, or they can be app developers with a very specific audience. What the judges are looking for is innovation and collaboration in all its forms to solve a real-world challenge, something that makes the content more engaging or more commercially successful.”

All entries are promised to benefit from the marketing programme surrounding the awards and are invited to attend the awards ceremony, which takes place during IBC on Sunday 16 September in the RAI Auditorium, Amsterdam. The deadline for submissions is Monday 23 April. Full details on how to enter can be found at show.ibc.org/InnovationAwards.