The three categories that make up the programme are: content creation, content distribution and content everywhere. The international panel of independent industry figures also have the power to award a Judges’ Prize, which in the past has gone to organisations as diverse as French Canadian online content creator Groupe Média TFO and NASA, who accepted their award live from the International Space Station.
Michael Lumley, Chair of the judging panel, said: “It does not matter where the nomination comes from, nor the size and scale of the project. Winners can be the biggest multi-national broadcasters, or they can be app developers with a very specific audience. What the judges are looking for is innovation and collaboration in all its forms to solve a real-world challenge, something that makes the content more engaging or more commercially successful.”
All entries are promised to benefit from the marketing programme surrounding the awards and are invited to attend the awards ceremony, which takes place during IBC on Sunday 16 September in the RAI Auditorium, Amsterdam. The deadline for submissions is Monday 23 April. Full details on how to enter can be found at show.ibc.org/InnovationAwards.
