Combined Grass Valley and SAM

Combined product lines and long-term strategy - further information at NAB 2018

Approximately five weeks after Belden Inc. completed its acquisition of Snell Advanced Media (SAM), Grass Valley, a Belden Brand, is making strides to combine SAM products and technology into its solution offering.

At NAB Show 2018, Grass Valley is hoping to highlight how the move has created a supplier with more resources and technology.

“We acquired SAM to create a proven portfolio that helps our customers strengthen their operations,” stated Tim Shoulders, president, Grass Valley. “We have no plans to announce any additional acquisitions at NAB orin the near future. Our focus right now is to complete our product and solution integration strategy and deliver a superior level of service to our customers. While there has been some speculation about further consolidation in the market, it is not currently a focus for Grass Valley.”

Live production, news, content delivery and networking

At NAB, visitors to the Grass Valley booth, SL106, will see offerings from both the Grass Valley and SAM portfolios organized by key application areas; live production, news, content delivery and networking. The booth also will include a dedicated camera stage and a “Discovery Zone” that will feature a series ofself-guided virtual tours of technology topics. A hospitality booth, SL1805, is located close by to serve as a meeting space for customers to meet with sales people, product managers and executives; gain insights about the acquisition; or network with peers.




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