Nagra wants to transform the cinema

myCinema will be introduced at CinemaCon 2018

Nagra launched myCinema, a service supposed to transform the cinema experience. The launch will be at CinemaCon 2018 in Las Vegas, Nevada, April 23-26, 2018.

André Kudelski, Chairman of the Board and Chief Executive Officer, Kudelski Group, said: “By connecting movie theater screens, myCinema brings the agility of the Internet age to cinemas. This means that an unprecedented choice of content can reach any screen at any time at very competitive distribution cost.”  

“The movie theater, the true and premier place for watching movies, will now welcome - with myCinema - all forms of content, entertainment and more,” adds Pierre Lescure, Member of the Board of Directors of the Kudelski Group.  

Kudelski continues: “Thanks to its AI-based analytics, myCinema identifies the unique fandoms active in a cinema’s local community and recommends targeted content choices. myCinema also features an app-based loyalty program tailored for each local cinema that allows consumers to express their programming wishes. Another key benefit is that myCinema significantly enhances image and sound quality, which are critical to drive people to the theaters.”  

The Team members of the myCinema initiative at Nagra are:

  • Jean-Luc Jezouin, myCinema Lead
  • Glenn Morten, Strategy and Solutions
  • Bruce Eisen, Content Acquisition
  • Darcy Lorincz, Sports and eSports
  • Reza Ackbaraly, Music and the Art
  • Matt Jarman, Faith and Family
  • Felix Garcia, Latino Music and Film
  • Tim Warner Jr., Exhibitor and Entertainment Industry Relations




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