Football Fan Engagement With Cloud-based Live and On-demand Video Service

Odds Ballklubb launched OTT TV Services With AWS and Snowball Digital

Odds Ballklubb, an association football club in Norway’s top professional league, used AWS Media Services and the Crystallize e-commerce platform from Snowball Digital for its new Gullpila paid subscription video streaming service.

Since the start of the 2018 Eliteserien season in March, Gullpila has offered subscribers exclusive access to match highlights, player interviews, tips and tricks, and other fan-friendly content streamed live or on-demand to connected devices. Subscribers have unlimited access to content and can choose a monthly subscription or pay a one-time fee for the full season. Within weeks of launch, Gullpila recorded hundreds of subscribers, and its subscriber base continues to grow steadily, as per the club’s statement.

Gullpila is built on the cloud-based Crystallize platform created by Snowball Digital. Crystallize offers customers a platform-as-a-service approach to building and managing subscription-based video services. It combines a robust e-commerce engine to manage subscriber access and process payments with a complete video processing and delivery solution, all powered by AWS services. Designed as a “headless” e-commerce solution, the platform lets customers customize the user experience for their audiences and integrate with back-end services via REST API, GraphQL, and webhooks. E-commerce functionality is executed with the Amazon Relational Database Service (Amazon RDS), AWS Lambda, Amazon ElastiCache for Redis, and AWS Elastic Beanstalk services.

Snowball Digital selected AWS Elemental Media Services for cloud-based video processing and delivery for the Crystallize platform‘s video workflows. For Gullpila’s on-demand content, AWS Elemental MediaConvert transcodes file-based inputs from the Odds Ballklubb video team for distribution through the Amazon CloudFront content delivery network (CDN). Crystallize enables Gullpila’s live streams with AWS Elemental MediaLive, which processes real-time inputs, and AWS Elemental MediaPackage to prepare streams for delivery to connected devices via Amazon CloudFront.

“Thanks to AWS and the Crystallize platform pioneered by Snowball Digital, we are able to efficiently deliver a variety of live and on-demand content, provide high-quality user viewing experiences, easily capture and manage subscriptions, and create new revenue opportunities,” said Einar Håndlykken, Managing Director, Odds Ballklubb.




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