Previously, Mr. Prüter led Google’s product and engineering efforts for Android TV and worked directly with the smart TV OEMs, OTT providers and pay TV operators to establish the platform as the smart TV and set-top box operating systems.
“Sascha understands how to design compelling OTT products and has deep commercial insight relevant to global pay TV operators and leading OEMs. His experience creating world-class solutions aligns well with Vewd’s strategic product roadmap,” said Aneesh Rajaram, CEO, Vewd.
At Vewd, Mr. Prüter will lead all product management efforts, with a special focus on Vewd’s emerging portfolio of pay TV operator products.
This move comes as the TV industry is evolving quickly towards a hybrid world where content is distributed both in traditional linear ways and, increasingly, through OTT. These delivery mechanisms complement each other and can work together to enhance the overall consumer experience.
Prior to joining Google, Mr. Prüter headed Program Management teams for MediaRoom at Microsoft, as well as working directly with major pay TV operators to deploy IPTV systems in global markets.