Chosen by Microsoft in 2015 to enable its “Always Connected PCs” initiative, Transatel developed a packaged and white-labeled cellular service native to Windows 10. Ubigi, an eSIM-compatible service, is deployed by Microsoft Surface (US, Europe, and Japan), Asus (Europe), Acer (US, Europe), Vaio (Japan), and by Lenovo in the US under the Lenovo Connect brand. Ubigi also enables on-board Wi-Fi and infotainment services for new models of the Jaguar and Land Rover ranges. The service offers the same advantages to the car industry as it does to the consumer electronics sector, namely: integrate once to deploy globally. Car manufacturers find an additional advantage in the zero-rating capability allowing them to perform over-the-air software updates at no cost to the end user.
Jacques Bonifay, Transatel CEO: “At this point in our development, we believed it was necessary to create a brand dedicated to the Internet of Things. Ubigi embodies this positioning, as relevant for laptops and tablets as it is for automobiles.”
In 2012, Transatel receives the accreditation by the ITU (International Telecommunications Union) of an international network code, the 901-37 MNC (Mobile Network Code). Based on this code, and on agreements signed with 140+ mobile network operators around the world, Transatel can offer data to end users at local prices anywhere in the world. These capabilities, combined with eSIM compatibility, business model flexibility, and subscriber management tools and apps, are supposed to give Transatel a head start in the untapped territories of the IoT. Cellular technologies claim certain advantages over other technologies when it comes to connecting objects, namely with regards to data security.