ITU launches new report on artificial intelligence (AI) in broadcasting

Faster workflows, quality evaluation and new program opportunities

AI can optimize the process of making and distributing television and radio content, e.g. by improving workflows, quality evaluation and targeting of content. ITU has published a new report that lays out how Artificial Intelligence (AI) could be used during the process of making and distributing television and radio content.

Source: International Telecommunication Union (ITU)

The report discusses how AI is now being used to optimize workflows for broadcasting programme making, to improve audio and visual quality evaluation, to efficiently utilize the frequency spectrum in television and radio distribution. Recently even to create new programmes by mining archives as well as automatically targeting content to specific audiences or individuals.

AI is already being used for extracting content from vast archives; automatically localizing content for international distribution; and generating access services such as captioning, audio description, text to speech and signing far faster and far more accurately than could be achieved in the past.

The report – Artificial Intelligence systems for programme production and exchange – reflects the work ITU has been doing on these issues, profiting from the experiences of programme makers and broadcasters who are doing just that.

www.itu.int

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