First IBC Social Impact Awards

Industry diversity, sustainability and ethical leadership

The industry's sense of social responsibility is stronger than ever. To reflect this, IBC is for the first time recognising social responsibility as part of its prestigious awards programme with a stand-alone award – the Social Impact Award.

Source: IBC

According to the organisers, this year's call for entries received an good response, with impressive and impactful projects submitted. The judges had to create three shortlists, recognising initiatives focused on diversity and inclusivity, on minimising environmental impact, and for the best ethical leadership. The winner from each category will be announced at the IBC Awards Ceremony.

A diverse selection from projects making the industry more inclusive, both by ensuring clear career paths for women and in engagement with the young and the disadvantaged, to a focus on societal issues. From drink driving to recycling, this year’s shortlist demonstrates the breadth of projects in the industry working to improve the world around us.

Shortlisted in the Diversity and Inclusivity category are:

  • Flex, a BBC cultural transformation to introduce a new flexible working policy, supporting career progression for women and men. As of July 2019
  • Broadcast Academy as part of HBS, provides a practical environment to develop technical and operational skills, with a emphasis on creating a diverse and multicultural talent pool and increasing the number of women in sports broadcasting.
  • Journalism for Juniors, an initiative from Turkish broadcaster TRT which teaches disadvantaged young people and refugee children – in Turkey and overseas – how to tell their stories through the medium of journalism, not just to encourage them to make it their career but to understand the importance of trusted information


The finalists in the Environmental Impact category:

  • VoxA Omnichannel Engagement Platform, an advanced and extensive emergency alert and advisory platform for half a billion Indians living in India’s coastal communities, developed by Gaian Solutions for the Government of India, Ministry of Earth Sciences
  • Liquid Technology, a leader in the recycling of electronic equipment, eliminating the risk of harmful materials like cadmium, lead and rare earth metals finding their way into landfill


The third category for Ethical Leadership finalists:

  • An immersive, virtual reality experience to put you in the shoes of a drunk driver and experience its agonising consequences – created by BBDO DUBLIN and Inition for the Irish Road Safety Authority (RSA)
  • Combining green filmmaking and creative flair Chouette Films, an associate member of SOAS, University of London, crafts films with the ingredients to inspire social impact with the smallest possible environmental footprint
  • The gunman in the Christchurch massacre was welcomed into the Al Noor Mosque with the words “hello brother” – TRT created an online video campaign for citizens worldwide to share their stories under the hashtag #hellobrother


The winners will be revealed at the IBC2019 Awards Ceremony on Sunday 15 September. The ticket to the IBC Awards Ceremony is included in the free IBC exhibition visitor pass.

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