The Vizrt group of brands will enable customers to master the complexity of visual storytelling and maximize their creativity. Together, the brands provide access to the most comprehensive platform of IP-based, software-defined visual storytelling solutions on the market—serving every type of storyteller in every kind of organization.
At the same time, NewTek and Vizrt will leverage their own existing routes to market and will remain dedicated to their respective customer bases. NDI, the digitally native, IP-based, video connectivity standard will now be positioned under the umbrella brand of Vizrt Group. This will afford the NDI brand an increased degree of focus and autonomy, enabling it to deliver more value to NewTek and Vizrt customer solutions, as well as those of third-party partners.