Broadcasting Center Europe automates trailer generation

Automate-IT solution for RTL TVI and PLUG TV

With the Automate-IT solution developed by the publisher Embrace, Broadcasting Center Europe (BCE) automates the production of many RTL TVI and PLUG TV trailers. At the launch of the service, BCE automatically produces more than 200 trailers per week for RTL TVI and about 25 per week for PLUG TV already.

Automate-IT automates the process of packaging, generating and delivering trailers by aggregating data and media. As a result, the users can avoid any non-creative tasks, produce more for broadcast or social networks and always in perfect compliance with the graphical chart of their company.

The Automate-IT platform is focused on three features a simple creative process for the production and validation of trailers through HTML panels accessible from any PC at BCE, including for the most sophisticated channel branding; API-controlled Adobe After Effects and Media Encoder solutions that are used daily by the on-air promo team and a workflow engine that integrates and adapts easily to BCE's editorial and technical contexts. In addition, the platform allows a secured connection with the business information and management systems.

BCE will demonstrate the Automate-IT solution and the project with RTL TVI at the IBC in Hall 7, Stand 7.C37.






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