Official 8K Ultra HD logo unveiled

For use beginning with 2020 model products

The official industry display definition and logo for 8K Ultra High-Definition (UHD) televisions – for use beginning with 2020 model products – has been unveiled by the Consumer Technology Association (CTA) and its member companies. The logo program is intended to help retailers and consumers identify products that meet the technology industry’s 8K Ultra HD requirements.

The logo and definition – addressing the display’s resolution, digital inputs, HDR, up-conversion and bit depth – are approved by the CTA Video Division Board, which includes the world’s leading television manufacturing companies, retailers and enabling technology companies. The CTA 8K Ultra HD logo license and certification agreement will be available in the coming weeks, and the logo may be used starting Jan. 1, 2020.

The 8K Ultra HD logo program is an extension of the 4K Ultra HD logo CTA announced in 2014. And, as with CTA’s introduction of the 4K Ultra HD definition, the association again convened major companies from the video sector to draft, discuss and approve the official designation for the new generation of Ultra HD products and services called 8K – with four times the detail of 4K UHD and 16 times sharper than HDTV.






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