Telestream: Diana Horowitz new VP of Sales in Eastern USA

Overseeing business and customer relationships in the strategically important region

Telestream, a provider of workflow automation, processing and quality monitoring and management solutions for the production and distribution of video, has announced the appointment of Diana Horowitz as VP Sales, serving the eastern US region.

Commencing her role with immediate effect, Horowitz will be based in New York City and brings a wealth of advertising market and video experience, commercial expertise and technical knowledge to Telestream’s team. As well as contributing to Telestream’s go to market strategy, she will oversee all of Telestream’s business and customer relationships in the strategically important US East region.

Diana Horowitz comes to Telestream with an extensive background in the media industry. She joins from Tavant, where she was Regional Director of Sales for Media & Entertainment. Previously, Horowitz was Executive Director of Sales for IBM Watson Media; also working with Comcast Technology Solutions, where she held positions as Global Client Director, and Director of VOD Sales; and Scripps Networks Interactive (now Discovery, Inc.), where she led the Digital Advertising Sales team in the Northeast for Food Network and Cooking Channel.

Diana Horowitz started her career at The New York Times Company, where she held numerous leadership roles in both New York and Paris, including Global Sales Development Director for the International Herald Tribune and Managing Director, Corporate Advertising for The New York Times. 

Horowitz is an active member of various media organizations, and a frequent speaker and moderator at media industry events. She graduated from George Washington University in Washington DC, where she studied French literature and art history.

www.telestream.net

 

 

 

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Die Nachfrage nach ansprechendem, hochauflösendem Content und der weltweite Videokonsum sind im letzten Jahr um mehr als 60 % gestiegen. Durch das Streaming hochwertiger Filme, Serien, Animationen und Sportereignisse sind Videos zur neuen Normalität geworden und haben sich als effektivstes Medium für die Bereitstellung von Unterhaltungs- und Schulungsinhalten und zur Interaktion mit Zielgruppen etabliert.

Angesichts des großen Bedarfs und Wettbewerbs wird es höchste Zeit, sich Gedanken über den Aufbau eines flexiblen und verlässlichen Produktions-Workflows zu machen, in dem Rohdaten und fertige Inhalte auch in den Archiven jederzeit verfügbar sind und eine optimierte Zusammenarbeit der Kreativteams die Produktionszeiten beschleunigt.

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