This appointment follows the recent move to the single brand of Gravity Media late last year and Ed will take the lead in integrating the former Gearhouse Broadcast, HyperActive Broadcast and Input Media businesses in the UK. In addition, Layla Cook has also been promoted, becoming Gravity Media’s new UK Broadcast Equipment Rental Manager.
Having joined Gearhouse Broadcast in 2007, Ed has occupied a number of roles as he progressed through the business culminating in his appointment as Managing Director of Gearhouse Broadcast UK in 2017. Previously he held the position of Head of Projects where he oversaw the successful planning and implementation of large-scale broadcasting contracts held by the Projects division, as well as actively sourcing and acquiring new commercial opportunities.
Ed will report directly into John Newton, Gravity Media’s CEO. In the UK he will work closely with James Gander who continues to oversee Gravity House, the Soho post-production facility, as well as the integrated workflows service for live broadcast and feature film post-production and Steve Norris, the new Director, Production and Content.
Layla joined Gearhouse Broadcast in 2001 and has since worked alongside broadcasters, outside broadcast companies and studios to provide them the full range of rental equipment needed for the worlds most watched content, from TV programmes such as X Factor or Britain’s Got Talent, to concerts and live sports events such as Six Nations Rugby and The World Cup. She will now oversee Gravity Media’s extensive inventory of the latest professional equipment which includes 4K-ready lenses, cameras and live production tools.