Carter's career spans three decades in the broadcast media industry, holding both technical and commercial positions across sales, engineering and senior product management. He joins Grass Valley's EMEA management team in a senior commercial role reporting to Tim Banks, vice president of sales, EMEA.

Prior to his appointment, Carter was vice president of product management for EVS, with responsibility for the company's production switcher portfolio and roadmap. Previously, Carter was senior product manager with Grass Valley, with a focus on switchers and vision mixing products and oversaw strong revenue growth and a series of market breakthroughs.

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