Based in Paris, Madeleine’s new role is a multifaceted, dynamic one, including a high level of both new and existing customer interaction to understand their key requirements and defining tailored solutions to help their business growth. He will assist with the development of new services and bringing new customers on board.
 
His role responsibilities also include defining the sales action plan, developing key priorities that reflect the company’s overall strategy and then working on implementation in very close collaboration with internal technical and marketing teams. He is reporting directly to Philippe Bernard, CEO and Chairman.
 
Madeleine was most recently VP Sales EMEA and Russia with Globecast’s sister company Viaccess-Orca, where he was responsible for defining the sales strategy across video Content Protection, Service Delivery Platforms and Analytics, leading a team of Sales Directors to help do so. Prior to this he was Deputy General Manager with LCTVI, mother company of OTT platform TeVolution. He has also held roles at Avid and Arqiva, among others.
 
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