MediaKind Account Manager David Herridge explained, “Magna Systems and MediaKind are a great fit. Top tier channel partners like Magna are vitally important to MediaKind’s growth goals and visions. In this partnership, Magna provide an extended sales arm for us locally in Australia, as well as a breadth of regional experience via key integration and implementation projects with broadcasters, telcos and service providers. By working alongside an agile partner such as Magna, we can deliver our operations at speed and integrate across our end-to-end portfolio.”
MediaKind, formerly Ericsson, has a wide range of products and solutions that cover the end-to-end media value chain. Most relevant to the Australian market is MediaKind’s application-specific, direct-to-consumer packaged-solutions including Aquila Streaming for OTT services and Aquila Broadcast for DTH/DTT services. Alongside these are Prisma Core and Prisma Edge for Advertising and Rights Distribution, Cygnus Contribution and Cygnus Distribution for broadcast contribution and distribution and Cygnus 360º Events for 360-degree video as an application of OTT streaming.