Poppe has a strong background in the corporate AV market, having worked at Harman, AMX, and Crestron among others, and will primarily be tasked with helping Absen to build its fixed installation business in the area. In addition, he will work closely with Absen’s local distributors and system integrators (VADs/VAPs) and help develop the company’s regional channel strategy.
Poppe started at Crestron in 2007 and was focussed on the Benelux region as a technical sales manager, before moving away from the tech side of things to work as a sales manager. In 2011, Poppe moved to AMX, which was, in turn, acquired by Harman in 2013.
In his new role at Absen, Poppe will use his in-depth knowledge of the Benelux region to effectively manage day-to-day activities with local distributor Van Domburg Partners, as well as building strong relationships with key resellers in the region; particularly those in the retail and corporate sectors.