With a free-to-air TV channel, digital and audio platforms, Sky News Arabia delivers analysis of both news from the Middle East and North Africa region and international news. The channel is broadcast to more than 50 million households in the MENA region.
Sky News Arabia will use Blackbird to drive major video production efficiencies across a number of key workflows. Sky News Arabia’s multi-site production teams in Abu Dhabi, UAE and other locations will be able to collaboratively and remotely edit and publish news content live to social platforms including YouTube for its 1.25 million subscribers to view.
Production staff will utilise Blackbird’s suite of professional video editing tools such as multi video and audio tracks, graphic effects, colour correction, transitions and voice over to enrich content. Editorial approval will be a key feature of the workflow, ensuring content quality and accuracy. Blackbird will also be used by Sky News Arabia to repurpose the network’s output through the editing and publishing of file-based video content.