Telestream: New Vantage option supports automated Nielsen C3/C7 watermarking

VOD and OTT versions of live content accessible as soon as possible

Telestream announced a new option for Vantage that supports automated Nielsen C3 and C7 watermarking with pre-render SID reservation. Available immediately, the new option enables broadcasters making VOD and OTT versions (including advertising) of live content accessible as soon as possible. By moving live content into the C3 window more quickly, organizations can increase revenue substantially.

Source: Telestream

As an example, a broadcaster might wish to record their entire live broadcast to the cloud with the full ad load. Using the new Nielsen option in Vantage enables operators to mark VOD and OTT content in minutes instead of the hours it took previously. Vantage can “reserve” a source identifier, or SID, confirm that it is valid with a call to a Telestream Cloud reservation server, and then watermark the final deliverable for distribution.

Additional updated integrations for the Nielsen option includes support for critical band encoding technology, or CBET. With CBET, broadcasters can embed watermarks into audio with CBET codes, allowing measurement devices to passively detect each panelist’s exposure to encoded content.

www.telestream.net

 

 

 

 

 

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