As an example, a broadcaster might wish to record their entire live broadcast to the cloud with the full ad load. Using the new Nielsen option in Vantage enables operators to mark VOD and OTT content in minutes instead of the hours it took previously. Vantage can “reserve” a source identifier, or SID, confirm that it is valid with a call to a Telestream Cloud reservation server, and then watermark the final deliverable for distribution.
Additional updated integrations for the Nielsen option includes support for critical band encoding technology, or CBET. With CBET, broadcasters can embed watermarks into audio with CBET codes, allowing measurement devices to passively detect each panelist’s exposure to encoded content.