In her new role, Jo Mayer is responsible for overseeing the company’s marketing and content strategy across multiple platforms in the run-up to its flagship event, Integrated Systems Europe (ISE) in 2021, and beyond.
Mayer will take her place alongside Operations Director André Hooijer, as part of the Integrated Systems Events Senior Leadership Team (SLT). The third member of the SLT is George Buckingham, recently promoted to Senior Sales Director, who joined the company at the start of 2019 from global specialist media and information business Haymarket. The SLT reports directly to Blackman and is tasked with overseeing the move to Barcelona in this transitional year.
Mayer is a seasoned B2B marketeer with over 20 years’ experience spanning exhibitions, conferences, digital and print. She has been pivotal in delivering award-winning campaigns for Easyfairs, Nineteen Events, Clarion and UBM working on flagship brands across a variety of sectors, including ICE Totally Gaming, Ecobuild, IFSEC and Confex.