Discovery to rely on Imagine's cloud-based ad management solution

Units in Sweden and Finland use the latest release of Landmark Sales

Imagine Communications announced that Discovery Sweden and Finland have transitioned to the latest cloud-based release of Landmark Sales operated by Imagine’s Managed Service. The cloud-based advertising management solution enables Discovery’s ad operations team to focus on core business priorities and maximize sales without the burden of managing underlying technical complexity.

Source: Imagine Communications

The solution deployed by Discovery in Sweden and Finland features Imagine’s Landmark Sales product for broadcast and multimedia ad sales. Landmark Sales is differentiated in its support for TV and VOD spots to be sold on a pure, digital-like audience basis, which can be optimized continuously to maximize yields using Imagine’s AutoBook™ engine.  The agreement is an extension of Imagine’s ongoing relationship with Discovery and will help drive new opportunities for the network and its advertisers, including as they plan to address advertising demands for the Summer Games to be held in Tokyo next year.

The Imagine Landmark Sales platform helps media companies create and deliver efficient ad sales campaigns across platforms by leveraging a range of price strategies and using multiple sales methodologies. Imagine’s customers can use Landmark to maximize revenue and control operational costs across linear, on-demand, linear addressable and web or display platforms through efficient use of inventory, comprehensive business data insights and a suite of automated tools. The platform has an aggressive roadmap that will deliver ongoing improvements to address the need for a single currency across multiple viewing platforms and can be extended easily with Imagine’s award-winning cloud-based optimization engine, xG GamePlan™, to further turbocharge yields.

Imagine’s Managed Service helps customers unlock the potential of applications such as Landmark Sales and xG GamePlan without having to deploy the infrastructure to support them. This offering provides a fully packaged service where Imagine hosts, secures, maintains and provides 24/7 support for customer applications in Imagine environments, enabling media companies to count on consistent costs and reduce risk and total cost of ownership as compared to an on-premises deployment.

https://imaginecommunications.com/


 

 

 

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