Parks will lead the customer group to drive Grass Valley's efforts to move media technology innovation forward and deliver solutions that match the challenges facing today's content producers and distributors. He is EVP and CTO at Sinclair Broadcast Group and a Fellow of The Society of Motion Picture and Television Engineers (SMPTE).
"The relationships we've built over the last 60 years are central to our unique ability to engage with the industry's greatest minds and influencers. GVX lies at the heart of our commitment to listen to and understand the needs of the market so we can develop the technology that our customers need to navigate through the biggest shift the industry has ever seen," said Tim Shoulders, Grass Valley's CEO and president. "We are delighted that Del has accepted the position of chair of GVX. His enormous influence in the industry is critical to helping us develop a roadmap that drives the business of broadcast forward."
The GVX Customer Council was launched in June 2020 and convenes regularly. It discusses market conditions, technological advancements, and other themes that impact both suppliers and buyers, feeding directly into Grass Valley's product development strategy.
Del Parks added: "An initiative like GVX is vital to ensuring customers are heard and have a platform to collectively drive the direction of the wider industry. I'm excited to take on the role of chair and look forward to collaborating with my fellow council members and the Grass Valley team to deliver outstanding results."
Alongside Parks, GVX includes industry leaders, such as Helen Clifton from ABC Australia, Ruba Ibrahim from Al Arabiya Network, Gordon Castle from Discovery, Mauricio Felix from Globo, Dave Mazza from NBC Sports, and Scott Rothenberg from NEP and many others from large media enterprises around the world.