As the media and production industry recovers from the COVID-19 pandemic and begins to reinvent itself, Kay’s vast experience in sports broadcasting and of working with sports federations will assist Gravity Media to be at the forefront of the industry’s rejuvenation in 2021. Kay Dammholz founded multi-skilled sports marketing boutique agency SASS Media in 2018 and specialises in international media rights, sports sponsorship, and investments advisory in sports.
Kay studied economics at the University of Constance, as well as international business at the French business school EAP/ESCP in Oxford, Madrid, and Paris. After starting his career in sports marketing agencies like ISL/Challenge, Sportfive and Kentaro, he took global responsibility for the Bundesliga’s international media rights sales as Vice President Sales for DFL Sports Enterprises from 2008 to 2016. More recently, Kay Dammholz played a key role in the development and success of the disruptive sports streaming provider DAZN as Managing Director Rights & Distribution (DACH).