In his new role, Cohen will develop and oversee the marketing strategy for TVU Networks and ensure a cohesive approach across the company’s worldwide digital, sales enablement, branding and communications efforts. His primary, initial focus will be on accelerating the transition of the TVU Networks brand identity as the company delivers on its cloud-based production and media supply chain vision.
Cohen has more than 18 years of experience in the media technology industry. Prior to his tenure at Grass Valley, which included several years with Miranda Technologies, he was the president of the PR agency 202 Communications and led marketing activities for the former Harris Broadcast Communications division.
www.tvunetworks.com
