Red Bee new technology partner for Ekstraklasa.TV

Greater interactivity and personalization

Ekstraklasa SA, the Polish top tier football league, has chosen leading global media services company Red Bee Media, as its technology partner to jointly develop the Ekstraklasa.TV streaming platform. The evolution of Ekstraklasa.TV will commence this season, and the changes will primarily relate to greater interactivity and personalization, further improvement of the user experience, and implementing an advertising model.

Source: Red Bee / Ekstraklasa.TV

Future updates are intended to include the possibility to expand the platform with additional sports content (not only football-related) and integration of Ekstraklasa.TV with cable networks. Red Bee is one of approx. 30 foreign and domestic companies that submitted their bids within a multi-stage tender for the development of Ekstraklasa.TV, organized by Ekstraklasa.

The fans will be able to experience the first outcomes of the cooperation between Red Bee and Ekstraklasa already before the 2021/22 season. The fine-tuned Ekstraklasa.TV will be available in Polish via www and mobile apps on iOS and Android. Furthermore, with the help of Red Bee, Ekstraklasa.TV will also to be available on multiple Smart TV platforms.

The Ekstraklasa.TV website was launched in the summer of 2019, and now has approximately 200 thousand registered users worldwide. It enables – after purchasing a subscription or single-match pay-per-view access – the fans abroad (except for countries covered by exclusive broadcasting licenses) to watch all PKO Bank Polski Ekstraklasa games live. In addition, football enthusiasts gain access to a lot of extra video content, such as highlights or most interesting in-game events. Ekstraklasa fans in Poland have free access to the website with the highlights from all games and other video materials, except for live broadcast.






Ja, ich möchte den Newsletter von FKT abonnieren