Primestream's solutions are used by customers within various market verticals, including Enterprise, Digital Media, Sports and Broadcast. Their solutions are designed to solve the unique and increasingly complex creative, business and technology challenges in each market. Primestream supports a comprehensive range of workflows for live-feeds and file-based content – from HD to 4K and VR/360 – enabling users to streamline editing, newsroom metadata logging, control room playout, and seamlessly share, edit, review and approve content prior to either broadcasting live, automate on-demand play-out, or publish to a wide range of OTT platforms.
This acquisition – Ross Video’s seventeenth since 2009 – takes the Ross employee headcount over the magical one thousand threshold and, to avoid any arguments or confusion, Ross CEO David Ross has declared that everyone from Primestream can be called Ross employee number one thousand! The acquisition will see the Primestream portfolio and teams led by President/CEO Claudio Lisman and EVP Namdev Lisman, along with the company’s R&D and technical support teams, all transition over to Ross. Ross will naturally look to blend its Streamline media asset management solution with the Primestream products over time, to create a fully converged graphics and production asset management platform.