As the media industry transitions to software-defined workflows, these two appointments bring strength and experience that further support the companies’ leading market positions. Lloyd comes to R&S with a wide range of experience in helping broadcasters and content providers define workflow requirements and has been at the heart of enabling technical and application solutions for customers throughout his career. A graduate of Southampton Solent University, renowned for its media technology and engineering courses, Lloyd joined Snell Advanced Media as application projects engineer and went on to build his experience and knowledge of specialist sales with a number of leading vendors, most recently at Marquis Broadcast.
Alexandre Rouly has gained a wealth of experience in the digital transformation of the broadcast content chain which fits perfectly with the Rohde & Schwarz and Pixel Power portfolio drive to virtualized and cloud-based workflows. After gaining a masters degree from Telecom Bretagne in Brest, a leading centre of excellence in digital technology, Alexandre’s career spanned the telco and media industries, most recently with Ateme and Net Insight, based in Dubai. His fluency in Arabic, French and English will be invaluable as he develops solutions for media enterprises across the Mediterranean and the Middle East.
Ben Lloyd joined in July 2021; Alexandre Rouly at the beginning of August.