Many products from the Vidispine portfolio, including VidiCore media management backend, and VidiEditor browser-based video production solution, are now running natively on the Google Cloud Platform. This allows Google Cloud customers to use them directly via the Platform's web-based console and build an entire digital media supply chain natively in the cloud.

In addition, it provides existing users of Vidispine products with seamless access to a wider range of Google Cloud services as an increasing number of broadcast organizations look to build out their cloud workflows. It allows, for example, Vidispine users to build out their media archive with Google Storage.

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