OB van upgrade: iQiyi chooses Grass Valley workflow

IP-based 4K UHD production of live entertainment shows

The Chinese online video service iQiyi has chosen an end-to-end Grass Valley workflow to underpin its outside broadcasting (OB) van upgrade and drive 4K UHD content creation for its audiences. As part of its mission to produce and deliver enhanced content experiences for its over 100 million streaming subscribers, the Beijing-based media organization has selected a suite of IP-based live production solutions to support 4K UHD production of live entertainment shows.

Source: Grass Valley / iQiyi

Building upon an established relationship with Grass Valley, iQiyi made its first strides towards bolstering its high-resolution production ability earlier this summer with the purchase of a range of LDX86N cameras for its OB fleet, providing 4K UHD and HDR image capture. With the flexible and customizable acquisition capabilities in Grass Valley’s camera technology, iQiyi’s production team can effortlessly switch between HD and 4K UHD formats based on individual event requirements.

Grass Valley’s Karrera K-Frame production switcher provides multiformat support for iQiyi’s complex and changing production environments. The robust, end-to-end IP live production workflow is underpinned by GV Node, Grass Valley’s real-time routing and processing solution and the Densité 3+ FR4 signal processing frame. IQiyi has also selected the GV STRATUS toolset to upgrade and simplify its video production and content management workflows — essential for getting live content on-air in today’s multi-platform, multi-device environment. The sale was via Grass Valley Channel partner, Beijing Sailing Hightop.

www.grassvalley.com

  

 

 

 

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