Each year, the global streaming landscape becomes more complex, and broadcasters need to find new ways to maximize their content's reach and monetization opportunities. Earlier this year, Discovery announced "discovery+ Channels," which give fans a curated experience for programs like 90 Day Fiancé, Fixer Upper, and more. discovery+ Channels feature curated and scheduled streaming episodes for lean-back viewing, and each title has its dedicated channel, such as the Property Brothers Channel.
Since its launch in January 2021, discovery+ has emerged as one of the fastest-growing over-the-top (OTT) platforms reaching viewers on the most popular streaming devices, including desktop, mobile, tablet, and connected TV platforms with subscription and ad-supported monetization models.
Discovery partnered with Edgecast, using its scheduling and syndication publishing capabilities to extend the discovery+ platform's reach with the syndication of 11 discovery+ channels to new streaming services. Syndication empowers content owners to publish streams directly to the most popular distribution platforms. discovery+ can leverage the flexibility that Edgecast provides to support multiple monetization models and extend content reach to several devices and video content distributors, such as Prime Video.