Edgecast brings Discovery+ channels to new streaming audiences

Edgecast has partnered with Discovery to use its Discovery+ Channels on new streaming platforms using scheduling and syndicated publishing capabilities and allowing discovery+ to reach a wider audience and monetize video-on-demand (VOD) assets more effectively.

Source: Edgecast / Discovery

Each year, the global streaming landscape becomes more complex, and broadcasters need to find new ways to maximize their content's reach and monetization opportunities. Earlier this year, Discovery announced "discovery+ Channels," which give fans a curated experience for programs like 90 Day Fiancé, Fixer Upper, and more. discovery+ Channels feature curated and scheduled streaming episodes for lean-back viewing, and each title has its dedicated channel, such as the Property Brothers Channel.

Since its launch in January 2021, discovery+ has emerged as one of the fastest-growing over-the-top (OTT) platforms reaching viewers on the most popular streaming devices, including desktop, mobile, tablet, and connected TV platforms with subscription and ad-supported monetization models.

Discovery partnered with Edgecast, using its scheduling and syndication publishing capabilities to extend the discovery+ platform's reach with the syndication of 11 discovery+ channels to new streaming services. Syndication empowers content owners to publish streams directly to the most popular distribution platforms. discovery+ can leverage the flexibility that Edgecast provides to support multiple monetization models and extend content reach to several devices and video content distributors, such as Prime Video.







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