Cloud native video production: Eurovision to rely on Blackbird

Video editing and publishing of sports content

Eurovision Sport has engaged with Blackbird to drive cloud native video production workflow efficiencies for its members in a multi-year deal. Eurovision Sport is utilising Blackbird for professional, collaborative and scalable cloud native video editing and publishing of sports content.

Source: Blackbird

Blackbird has been deployed to enable Eurovision Sport to complement its digital services, providing cloud native editing tools for its members to take advantage of within their media supply chains.
 
Eurovision Sport – a division of the European Broadcasting Union (“EBU”) – manages the media rights for 17 sports on behalf of its public service media members, delivering up to 30,000 hours of sport a year through agreements with international sports federations.
 
Blackbird is enabling the Eurovision Sport editorial team and EBU Members to immediately access multiple live streams, seconds behind live, from any location in the world through its browser-based editor. Not only can users perform fast, collaborative clipping in Blackbird, but they can also take advantage of a multi-track non-linear editor with a professional toolset, creating high quality content that would be impossible with any other video editing technology. Content can be rapidly published to media partners and multiple digital endpoints including social, web and OTT platforms for viewers to enjoy.

Blackbird is enabling remote production, removing the need to travel to a facility or event and also eliminating the need to transit material to and from multiple local storage environments. Proven to reduce carbon emissions by up to 91% compared to traditional video editing workflows, Blackbird is playing an active role in supporting Eurovision Sport’s sustainability goals. Blackbird also reduces infrastructure costs by up to 75% due to its cloud native architecture.
 
www.blackbird.video

 

 

 

Wie eine moderne Workflow-Lösung helfen kann,
Herausforderungen bei der Content-Produktion zu bewältigen

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Die Nachfrage nach ansprechendem, hochauflösendem Content und der weltweite Videokonsum sind im letzten Jahr um mehr als 60 % gestiegen. Durch das Streaming hochwertiger Filme, Serien, Animationen und Sportereignisse sind Videos zur neuen Normalität geworden und haben sich als effektivstes Medium für die Bereitstellung von Unterhaltungs- und Schulungsinhalten und zur Interaktion mit Zielgruppen etabliert.

Angesichts des großen Bedarfs und Wettbewerbs wird es höchste Zeit, sich Gedanken über den Aufbau eines flexiblen und verlässlichen Produktions-Workflows zu machen, in dem Rohdaten und fertige Inhalte auch in den Archiven jederzeit verfügbar sind und eine optimierte Zusammenarbeit der Kreativteams die Produktionszeiten beschleunigt.

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