IBC Accelerators: Results of carbon net zero live production unveiled

A team of sports broadcasters, rights owners and technology vendors, collaborating as part of IBC’s Accelerator Media Innovation Programme, have revealed the initial results from an English Premier League production workflow trial to support the goal of a carbon ‘net zero’ future for live productions. Together, they demonstrate how innovative remote & cloud production workflows can meet ambitious sustainability objectives and reduce the environmental impact of live production.

Source: IBC

The project team, comprising six broadcast and production ‘Champions’ led by BBC Sport, BT Sport, Sky Sport, Premier League Productions and international rights holders NBCUniversal and SuperSport have come together with the English Premier League, IMG/Premier League Productions and albert (BAFTA’s initiative to support more sustainable production) to experiment with multi-provider cloud technologies, formats and workflows, sharing camera feeds, audio, graphics and human resources to avoid duplication and reduce travel and other energy requirements in the production chain.

High level findings from the trial include confirmation that cloud production reduces the amount of technical infrastructure required for the gallery production, for some broadcasters by up to 70%. It also demonstrated that cloud production further reduces the requirements for significant onsite technical facilities as it allows signals to be sent quickly and easily to multiple locations.

The project team deployed bespoke workflows and architectures alongside a traditional Outside Broadcast production to compare and contrast carbon footprints, in a collaborative ‘proof of concept’ demonstration during the Premier League game that took place on 16 December 2021, between Liverpool and Newcastle United.
The initiative will drive further research that support carbon footprint reduction for the sector, providing industry benchmarks and more measurable insights into live production for the first time. Project technology has been powered by six leading media and technology ecosystem vendor participants: Amazon Web Services, Blackbird, Hitomi, Microsoft, M2A Media, Singular.Live and Zixi.

The key findings of the project, revealed and explained by the Champions involved on IBC Digital, IBC’s online content platform, is available on-demand. The panel including representatives from BT Sport, Sky Sports, BBC Sport and the Premier League discuss the results, learnings and potential benchmarks and will share further insights with the industry through the release of a technical paper and discussions at upcoming industry events in the coming weeks.

https://digital-ibc.expoplatform.com/

 

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Die Nachfrage nach ansprechendem, hochauflösendem Content und der weltweite Videokonsum sind im letzten Jahr um mehr als 60 % gestiegen. Durch das Streaming hochwertiger Filme, Serien, Animationen und Sportereignisse sind Videos zur neuen Normalität geworden und haben sich als effektivstes Medium für die Bereitstellung von Unterhaltungs- und Schulungsinhalten und zur Interaktion mit Zielgruppen etabliert.

Angesichts des großen Bedarfs und Wettbewerbs wird es höchste Zeit, sich Gedanken über den Aufbau eines flexiblen und verlässlichen Produktions-Workflows zu machen, in dem Rohdaten und fertige Inhalte auch in den Archiven jederzeit verfügbar sind und eine optimierte Zusammenarbeit der Kreativteams die Produktionszeiten beschleunigt.

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