South Africa’s public broadcaster to rely on CGI solution

dira deployed across the SABC’s entire radio portfolio

CGI has announced the rollout of its dira solution across eight of the South African Broadcasting Corporation’s (SABC) 19 radio stations. The rollout to the remaining radio stations continues in 2022.

Source: CGI

The contract, won via a competitive tender process, has seen the SABC invest in CGI’s full dira Solution Suite, including Onair Player, Highlander, Scheduler, Startrack, Orion and Broadcast Report. The proof of concept and subsequent implementation by CGI has achieved the SABC’s goal to enable dira’s use throughout the company’s radio environment - from sales, sport, news and current affairs to education and drama.
Established in 1936, the SABC provides a range of distinctive, creative and top-quality programs in all 11 official languages across its radio and television portfolio. The recent rollout of the dira solution has helped the SABC to continue to achieve its mission to be a digitized national public broadcaster that provides compelling, informative, educational and entertaining content via all platforms.






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