The companies’ new cloud subscription services agreement supports Paramount Tech’s “Cloud First” mindset, transforming production operations with rapidly scalable, centralized resources that relieve creative teams from the burden of infrastructure management. Avid’s managed platform is delivered on the Microsoft Azure cloud platform, supporting video editing tools, content management platforms and shared storage that are now available to teams consisting of hundreds of contributors, editors and producers around the world who collaborate daily on shows, promos and ‘tentpole’ global events such as the MTV Europe Music Awards.
Paramount began its cloud journey with Avid by creating an open environment to ensure collaboration between users of Avid and third-party editing tools, followed by the establishment of remote editing workflows for business continuity at the onset of the COVID-19 pandemic. Today, the companies’ new agreement empowers Paramount production teams in Europe, Asia Pacific and the U.S. to create TV shows and other content on the open Avid MediaCentral® production platform, Avid Media Composer and Adobe Premiere video editing software and Avid NEXIS® media storage—all managed by Avid in the cloud.
Avid’s offerings for large-scale media production in the cloud benefit from its longstanding Strategic Cloud Alliance with Microsoft. These include a rapidly deployable Managed Cloud Platform; On Demand Services such as Avid | Edit On Demand™; Certified Cloud Workflows for the production communities; and consultative Cloud Incubation projects that assist Avid customers in fulfilling their unique vision for cloud operations. Learn more at www.avid.com/solutions/cloud.