Video streaming expert 24i acquires data specialist The Filter

24i, the end-to-end video streaming expert, announced that it has acquired privately-held, UK data specialist The Filter. Co-founded by the musician, singer, songwriter, record producer and activist Peter Gabriel, The Filter’s data science, analysis and machine learning technologies help consumers to find and watch more of the video content.

Source: 24i

The Filter’s managed service approach helps streaming providers to dramatically increase consumer engagement by surfacing more relevant and high-quality content. The Filter’s customers include Joyn in Germany, EPIX in the USA and BBC Studios-owned UKTV Play.

Reed and The Filter’s team of data scientists will continue to be based in Bath, UK and will work alongside 24i’s existing data team to further develop the company’s data offering which already includes quality of service metrics, content usage and royalty reporting capabilities.






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