IBC 2022 draws some 37,000 visitors from 170 countries

IBC announces that its first live and in-person show in nearly three years attracted 37,071 visitors from 170 countries to the RAI Amsterdam on 9th-12th September to see over 1,000 exhibitors and celebrate innovation, learning and collaboration.

Source: IBC

BC2022’s return as a face-to-face show after two years of going virtual was characterised by packed halls, standing room only in theatres, bustling networking events, and crammed meeting schedules. “It was great to see, feel and hear the buzz of a live IBC once more,” said Michael Crimp, IBC’s Chief Executive Officer. “The quality of visitors has been outstanding and there was a real sense of positivity. We are stronger together.”

IBC2022 offered a world-class line-up of headline speakers, with over 250 speaking at: the IBC Conference, centred on the theme ‘What’s next? Designing the future together’; the show’s brand new Changemaker programme, focused on the people side of the business; the IBC Accelerator Media Innovation Programme’s proof of concept demonstrations on the Innovation Stage, which was also home to other cutting-edge sessions; the IBC Owner sessions; thought leadership presentations, panels, masterclasses, demos and case studies on the Content Everywhere Stage; and in the Showcase Theatre, where leading technology brands demonstrated how they are paving the way forward. One of the many highlights was the packed IBC2022 Show Keynote by immersive journalism pioneer Nonny de la Peña, hailed as “The Godmother of Virtual Reality”. In an open session de la Peña addressed the topic ‘What’s Next: How immersive tech will create new narratives and transform entertainment’.

IBC Director Steve Connolly said: “The excitement across the industry to return to IBC has been tremendous. There was a real sense of purpose and of business being done. On the second day, stand rebooking for next year’s show was already in such heavy demand that we’ve expanded the show footprint for IBC2023 to include an additional hall not used this year.”



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