NAB 2015: Imagine Communications fügt Analyse- und Inventar-Reporting der Landmark-Plattform hinzu

Erweiterte Möglichkeiten zur Gewinnoptimierung

Erweiterte Möglichkeiten zur Gewinnoptimierung

Öffnet externen Link in neuem FensterImagine Communications today introduced major enhancements to its Landmark Analytics business intelligence platform, a key component of the next-generation advertising management platform. The enhancements, to be demonstrated at NAB and available early Q2 2015, feature advanced inventory reporting and new predictive analytics tools. Both offerings are designed to improve organizational profitability and competitive advantage by driving earlier trend identification and expense reduction.
 
Landmark Analytics leverages the vast amount of data that media companies create to help anticipate future events by detecting patterns and relationships within data—pinpointing emerging opportunities and calling attention to impending issues before they happen. The enhanced Landmark Analytics is designed to empower media executives to visualize activity across operations by synthesizing data from Imagine Communications’ solutions as well as other systems such as Salesforce and Microsoft Excel.
 
The Landmark Analytics media business intelligence and analytics solution synthesizes and maps data from a wide range of operational systems, integrating the data into a common data warehouse. This helps eliminate the tedious, manual effort associated with exporting data and combining it through spreadsheets. Landmark Analytics also offers powerful dashboard, operational and ad-hoc reporting delivered across mobile, web, portals or e-mail channels. This suite of robust tools allows sales, traffic, programming and finance teams to make faster, better, data-driven decisions based on information presented via intuitive dashboards and reports that focus on the key performance indicators (KPIs) for the business.
 
Visit Imagine Communications’ Booth 2702 at NAB 2015 to see a demonstration of the latest Landmark Analytics technology in action.